If you’re like most website owners, you really don’t know.  There’ve been a lot of changes in the online world in the past few years, with social media and responsive website design being two of the most important changes affecting most business owners.

These changes have affected you, whether you know it or not, and they could be costing you a lot of money every single day? Why?  Let’s take a look at responsive design and I’ll show you what I’m talking about here…

Texaplex Media Austin

What is responsive design?

Responsive design is what makes a website flexible enough to be viewable on your nearest desktop computer, it’s what makes the site responsive enough to change shapes and sizes when your site is viewed on tablets and mobile phones. Most older custom websites were designed in straight html with no bells or whistles, so it’s somewhat challenging for your visitors to view your site while they’re on the go.  It’s not that your site isn’t nice. It’s just no longer functional.

Here’s why responsive design is so important

Did you know that up to 22% of your website visitors are viewing from a mobile device or tablet (http://goo.gl/DwRCWR). If you’re keeping up, this number is up from about 12% last year. Why is that important?  Because 1) if your site isn’t mobile-friendly, you were already missing out on about 12% of your web traffic last year.  This year?  You’re missing out on almost double that number.

That’s a big deal.


Why the rise in mobile users?

Mobile is not going away. This segment of the population is growing larger and will continue to grow as smartphone technology becomes more and more affordable.  It’s estimated that 50% of the US population now owns a smartphone (http://goo.gl/wj8NNo). If half the population owns a smartphone, it only stands to reason that they’re also more and more likely to visit your site with a mobile device. As the world becomes more connected, mobile devices will increase in numbers.


How do I make my site more responsive?

The short answer?  To make your site more responsive, you first need to access your site from a mobile device.  If it shows the segments of your homepage (not the entire homepage as you might see it from a desktop view), then your website probably already has a responsive design.   If you see the entire webpage and have to scroll left or right to view it, your site probably needs some work.  If you need to make your site responsive, I would suggest a site redesign using a different framework like WordPress.  Right out of the box, WordPress is SEO (search engine) friendly and contains a responsive design.  Switching to WordPress as a framework will cure your responsive design problem.

Think about your design strategically. You can either limp along for a few more years with your current unresponsive design, losing more potential customers each year, or you can switch to a responsive design now and capitalize on your increase in page views and new business.  It’s the difference between being forward thinking and reacting in hindsight.  You want to be ahead of this curve.


How long would it take to make the switch?

For most sites, the switch to a responsive design takes about a week, dependent of course on how large your site is and how much work needs to be done to redirect your old pages to your new pages.  It’s possible that mobile users look at about 17% more pages than desktop users (http://goo.gl/ok4tjN). Isn’t it worth it to get your marketing plan right?