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WordPress Web Services

I fell in love with WordPress as soon as it was available to most of us (+/- 2005) and I’ve been designing sites ever since. I mean, why not fall in love with a something so powerful that it powers more than 70% of all content management system (CMS) traffic worldwide. I also found that it filled a role far beyond any realistic expectation of mine — it was affordable, fast, responsive and deployable. What does all this really mean? It makes it easier for you to get your site up and running faster. Easier for you to manage. Less costly to operate. And tons more effective than your average website or CMS.

As a long time web designer, it frees me to design better-looking sites that are not only more appealing. They’re just simply badass. Sure, you can own a website, but if you’re going to own a website, why not own a badass, forward-leaning, ass-kicking, solidly reliable site that really shows the world you’re not only interested in doing business with them. It shows them you want to do business with them. And, you know how.

Design

Design is one of those areas you simply can’t master without a ton of experience. Some are naturally gifted in the essentials of design, but only working with real-world challenges and solutions can temper the best designers. Design isn’t one of those things that people simply naturally agree on. Every single person and organization has a different eye for design, but there are some industry standards and structures. Rules, so to speak. Of course, we can choose to break the rules at our leisure, but you need to know first that the rules even exist, then you need to know why you’re breaking them. Otherwise, you’re just shooting in the dark when it comes to branding, typography, communication, ease of use, accessibility and even how you’re going to integrate your site into your social media plan so you can consistently grow your brand. You can’t operate if your site can’t be readily found. SO much more goes into a site than just simple design, but everything starts here.

Deployment

Whoa, talk about some potentially confusing stuff, try deploying a website. Any website. What domain name should you choose? If you have a domain name, how do you “get it to talk” with the website you just built? Who will be hosting your site? Are all hosting plans the same? How do I structure the information architecture of the site so that other professionals will understand it? Does my site meet industry and search engine optimization standards? Is it easy to use? Does it work properly? How do I deploy my new site alongside my existing site to minimize downtime during transition? Is my site secure? These are but just a few of the many tasks I work on every single day and it’s nice, if not critically mandatory, that I’ve a few years of experience (since 2005) working on just these solutions. I love bringing that experience to the table on behalf of others. Experience is a success and effectiveness multiplier.

Sustainment

Your sustainment plan and follow-on operations will ultimately dictate how successfully your site will operate. Some website types will require quite a bit of maintenance and the deployment of at least, basic security measures. Others may require less, depending on how and why you use your website. It’s important to discuss your needs very thoroughly from the very start so that you can be confident in how it’s designed and how it operates. Experience counts, certainly in this arena. While it’s relatively simple to do your own work, I can tell you from experience that many sites operate in a nefarious, never-never land that no one who regularly comes into contact with it understands. It’s just as important to maintain a site as it is to build it in the first place. Fail to maintain a site properly and you’ll be essentially limiting its lifespan. Maintenance plans are affordable, provide consistent operation, and they’re professionally rewarding. Ask anyone who’s ever had a website hijacked. Honestly.

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