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Emotional Typography

Typography is an often misunderstood subject and product. It’s been my experience that when someone mentions the word typography, you often have to work with them to define what typography means to them. Some give very little thought to the actual type and even when they do, they don’t always consider what the type reflects or means to their target audience.

Fundamentally, typography is art.

The use of typography is an artistic process, implying that it will inevitably mean different things to different people. This particular piece is based on a poem I once wrote…this being, of course, just one stanza. I find it interesting to take poem excerpts out of context, using them as standalone pieces to see how many different interpretations can be made of this one thin slice of a larger work.  For this one, I designed the layout and color scheme, not the actual type.

I find it meaningful. Maybe you will too.